Stay Woke?
Consumer attitude towards corporate activism has grown more demanding and more cynical.
As we say here at RepTrak: saying and doing the right thing is good for business.
Nearly two-thirds (63%) prefer to buy goods and services from companies that “stand for a purpose that reflects their values and beliefs” and will avoid those who do not.
RepTrak's proprietary data explores this phenomena, evolving expectations, causes, and action items.
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