2021 Global RepTrak 100 


In a year like no other, these are the companies that showed up and emerged stronger than ever.


In a year when “super-spreader event,” “social distancing,” and “doomscrolling” entered the popular lexicon, the outlook for corporate reputation was uncertain. 

In this year’s The Global RepTrak® 100, the definitive ranking of corporate reputation for the world’s leading companies, we measured what drives the reputation of leading global brands and how these businesses are perceived across the 15 largest economies. In addition to ranking the 100 most reputable global companies, this report covers: 

- What is driving corporate reputation in 2021

- Corporate reputation by industry

- Why every company needs to care about ESG

- Areas of improvement, even for the top 100


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