2024 Most Reputable Companies
Global RepTrak® 100
Welcome to the reputation renaissance.
The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.
After two years of reputation decreases, the tides are finally turning. Fill out the form to see how 2024's most reputable companies have turned a corporate reputation reckoning into a reputation renaissance.
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243,000
Ratings
14
Countries Surveyed
100
Most Reputable Companies

Methodology
How we measure and determine the world’s most reputable companies is the same way we measure and report on corporate reputation on a daily basis. We use census data to garner a diverse sample of stakeholder ratings that are equally represented from region to region. Then, with the help of machine learning, our reputation intelligence platform combines and analyzes these survey ratings and transforms them into powerful reputation metrics.
A 360° view of reputation
Reputation is dynamic in nature, it’s one of the many reasons we measure it so thoroughly. Our reputation wheelhouse expands beyond just one score — measuring how people feel, think, and act towards companies globally.

This year's ranking is waiting for you.
