--- title: 2023 Corporate Benefit of the Doubt Report description: Global Benefit of the Doubt Scores are down in 2023, threatening corporate resilience. You'll need stakeholders' favor to survive this Grimm reality... image: https://ri.reptrak.com/hubfs/Benefit%20of%20the%20Doubt%20Graphics%202%20(5)-1.png --- [![RepTrak_BlackTM](https://ri.reptrak.com/hs-fs/hubfs/RepTrak_BlackTM.png?width=664&height=292&name=RepTrak_BlackTM.png "RepTrak_BlackTM")](https://www.reptrak.com) 2023 Corporate # Benefit of the Doubt Report *Ever heard the story of the company that tweeted wolf? *   At RepTrak, this isn't folklore. Our 2023 Benefit of the Doubt data shows that stakeholders are tired of hearing the same old story. When (not if) a crisis occurs, you'll want to know the *Outcome* of this cautionary tale.  ![Benefit of the Doubt Graphics 2-3](https://ri.reptrak.com/hubfs/Benefit%20of%20the%20Doubt%20Graphics%202-3.png) ## Happily ever after isn’t a guarantee in business. Included in our reputation monitoring and measurement suite are Business Outcomes: the actions stakeholders are willing to take when engaging with a company. Amongst those Business Outcomes is Benefit of the Doubt: *stakeholders' willingness to assume the best of a company if they were facing a crisis*. But global **Benefit of the Doubt Scores are down in 2023,** threatening corporate resilience.  ![Benefit of the Doubt Graphics 2 (3)-1](https://ri.reptrak.com/hubfs/Benefit%20of%20the%20Doubt%20Graphics%202%20(3)-1.png) ## You reputation story is just getting started... ![Reputation Wheel_7](https://ri.reptrak.com/hs-fs/hubfs/Reputation%20Wheel_7.gif?width=250&height=250&name=Reputation%20Wheel_7.gif) ### Bibbidy, Bobbidy... OOF It's not just Benefit of the Doubt, public trust is wavering — putting your credibility on the line. ![Benefit of the Doubt Graphics 2 (4)-1](https://ri.reptrak.com/hs-fs/hubfs/Benefit%20of%20the%20Doubt%20Graphics%202%20(4)-1.png?width=250&height=250&name=Benefit%20of%20the%20Doubt%20Graphics%202%20(4)-1.png) ### Holding out for a Hero Having strong Leadership Scores is crucial to building Benefit of the Doubt after a crisis. But what if your leader *is *a crisis? ![Benefit of the Doubt Graphics 2 (9)](https://ri.reptrak.com/hs-fs/hubfs/Benefit%20of%20the%20Doubt%20Graphics%202%20(9).png?width=250&height=250&name=Benefit%20of%20the%20Doubt%20Graphics%202%20(9).png) ### The Midas Touch? A crisis such as the U.S. bank failure may have reputational effects on others in the industry... [![RepTrak Logo Black](https://ri.reptrak.com/hs-fs/hubfs/RepTrak%20Logo%20Black.png?width=300&height=121&name=RepTrak%20Logo%20Black.png "RepTrak Logo Black")](https://www.reptrak.com) ### Stay up-to-date on the latest RepTrak content [![Visit facebook](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/facebook.svg)](https://www.facebook.com/RepTrak) [![Visit twitter](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/twitter.svg)](https://twitter.com/RepTrak) [![Visit instagram](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/instagram.svg)](https://www.instagram.com/thereptrakco/) [![Visit linkedin](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/linkedin.svg)](https://www.linkedin.com/company/reptrak/) Copyright © RepTrak, 2024