---
title: "Reputation Recession: Corporate Reputation Trends in Germany"
description: RepTrak's latest report covers the dangerous drop in Germany's corporate reputation, and the key German companies avoiding the reputation recession.
image: https://ri.reptrak.com/hubfs/Regional%20Report%20Supporting%20Materials%20(1)-1.png
---

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# Reputation Recession

### Corporate Reputation Trends in Germany

 

*RepTrak data signals a worrying decline for Germany's corporate reputation.* 

In Q4 2020, Germany had a leading Reputation Score compared to its European counterparts and the U.S. But, in the two and a half years since, Germany's Reputation Score and corresponding reputational elements have seen a dangerous drop. Despite this, key German brands have consistently upheld their reputable standing. This report offers actionable insights so you can join Germany's biggest players and fight the reputation recession.

![Regional Report Supporting Materials (1)-1](https://ri.reptrak.com/hubfs/Regional%20Report%20Supporting%20Materials%20(1)-1.png)

## What's inside

![What’s driving Germany's Corporate Reputation?](https://ri.reptrak.com/hubfs/UK%20Report%20Supporting%20Materials%20(1).png)

### What’s driving Germany's Corporate Reputation?

How a company does business in Germany (Conduct, Citizenship, Workplace) had a weighted importance of 45%, yet were the lowest Drivers scored out of the seven.

![Regional Report Supporting Materials (6)](https://ri.reptrak.com/hubfs/Regional%20Report%20Supporting%20Materials%20(6).png)

### German businesses are internationally recognized

Despite the internal challenges German companies face, 13 top players uphold their global reputation, signaling lasting resilience that resonates on the international stage.

![Where should German businesses tell their story?](https://ri.reptrak.com/hubfs/Regional%20Report%20Supporting%20Materials%20(1).png)

### Where should German businesses tell their story?

In Germany, trustworthy information sources differ from global trends — with a preference for traditional media. However, one global trend still resonates with German consumers...

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