Reputation Recession

Corporate Reputation Trends in Germany

 

RepTrak data signals a worrying decline for Germany's corporate reputation. 


In Q4 2020, Germany had a leading Reputation Score compared to its European counterparts and the U.S. But, in the two and a half years since, Germany's Reputation Score and corresponding reputational elements have seen a dangerous drop. Despite this, key German brands have consistently upheld their reputable standing. This report offers actionable insights so you can join Germany's biggest players and fight the reputation recession.

Regional Report Supporting Materials (1)-1

      What's inside      

What’s driving Germany's Corporate Reputation?

What’s driving Germany's Corporate Reputation?

How a company does business in Germany (Conduct, Citizenship, Workplace) had a weighted importance of 45%, yet were the lowest Drivers scored out of the seven.

Regional Report Supporting Materials (6)

German businesses are internationally recognized

Despite the internal challenges German companies face, 13 top players uphold their global reputation, signaling lasting resilience that resonates on the international stage.

Where should German businesses tell their story?

Where should German businesses tell their story?

In Germany, trustworthy information sources differ from global trends — with a preference for traditional media. However, one global trend still resonates with German consumers...